![]() “Each time we start to make a little bit of a rebound of people coming back another wave of COVID comes and then there’s a step back again because they go back to a mask mandate. “It basically cut our business at least in half, maybe even more between members canceling, putting our memberships on hold or not renewing memberships it was a significant change in our membership base,” Lebo replied. Healthtrax has three locations in the immediate area: East Longmeadow, West Springfield and Enfield, CT and others in eastern Massachusetts, Rhode Island, Connecticut and a few on the east coast.Īt the start of the pandemic, like most businesses, Healthtrax was mandated to close down by the state and were closed for approximately four months from March 17 until July 24, 2020. They also offer personal training and small group training. Healthtrax has been in business since 1979 offering full gym amenities such as cardio equipment, free weights and functional training as well court sports racquetball and basketball, a swimming pool, jacuzzi, steam, a sauna and a full menu of group fitness classes. They’re just this wonderful core of people where we are their fitness and social outlet.” Through thick and thin, this group of members have stuck with the center, wanting to see them survive and to have a space where they can come to be fit and exercise. We’re surviving, rebounding and have been able to maintain due to a really wonderful core loyal membership. We have had slow, yet steady growth back in membership and personal training. Vice President of Operations Marina Lebo said, “2021 was a relatively flat year. The pandemic impacted Healthtrax Fitness & Wellness Center significantly. Reminder Publishing asked several health/fitness clubs and studios in Western Massachusetts how they’ve managed to navigate their businesses, teams and communities through this new normal. – For the past two years, the coronavirus pandemic has had a devastating effect on the health and fitness industry, forcing many businesses to go outside of their comfort zones to find different methods to keep their businesses afloat.
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